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中国农学通报 ›› 2014, Vol. 30 ›› Issue (14): 70-75.doi: 10.11924/j.issn.1000-6850.2013-2390

• 农村产业结构与区域经济 • 上一篇    下一篇

黑龙江省旅游业的市场绩效分析

李影 车明诚   

  • 收稿日期:2013-09-09 修回日期:2013-10-19 出版日期:2014-05-15 发布日期:2014-05-15
  • 基金资助:
    黑龙江省教育厅 “黑龙江省水稻国际竞争力研究” (11542207)。

Market Performance Analysis of Tourism Industry in Heilongjiang Province

  • Received:2013-09-09 Revised:2013-10-19 Online:2014-05-15 Published:2014-05-15

PDF (PC)

546

摘要： 为了研究黑龙江省市场绩效问题，通过学习和研读大量相关文献，归纳总结DEA模型在各行业市场绩效方面的运用。在此基础上，首先，采用SCP理论针对黑龙江省旅游业的市场结构、市场行为和市场绩效做了现状的分析；其次，通过运用DEA数学包络方法，把整个黑龙江省旅行社作为决策单元，把旅行社的固定资产、从业人数、企业数作为投入指标，营业收入、营业税金及附加作为产出指标，模型分析输出结果。再次，通过对输出结果中的综合技术指标、纯技术效率指标、规模效率指标这3类指标的分析，得出黑龙江省旅游业的市场绩效不高的结论。最后，针对黑龙江省旅游业的市场绩效不高、企业的行为不规范、旅游业的发展还不够完善等问题，为黑龙江省旅游业的发展提出几点建议。

关键词: 生态合作, 生态合作

Abstract: In order to study the market performance of Heilongjiang Province, through learning and reading lots of related literature, summarized in this paper the DEA model in the market performance of the industry. On this basis, I have been using SCP theory for Heilongjiang tourism market structure, market behavior and market performance of the situation analysis. Secondly, through the use of DEA mathematical envelope method, the travel agency in Heilongjiang Province as a decision making unit, the travel agency's fixed assets, number of employees, number of enterprises as input indicators, business income, business taxes and surcharges as output indicators, analysis of the output results of the model. Again, analysis of these three kinds of index technology index, the output results of pure technical efficiency, scale efficiency indicators index, obtained the Heilongjiang tourism market performance was not high in conclusion. Finally, according to the Heilongjiang tourism market performance was also not high, enterprise behavior was not standardized, the tourism development was still not perfect, and put forward some suggestions for the development of tourism industry in Heilongjiang Province.