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中国农学通报 ›› 2014, Vol. 30 ›› Issue (14): 158-164.doi: 10.11924/j.issn.1000-6850.2013-2705

• 三农研究 • 上一篇    下一篇

夫妻店食品质量安全控制行为及其影响因素分析——基于四川省大竹县132家夫妻店的调查

周洁红 李慧   

  • 收稿日期:2013-10-16 修回日期:2013-10-30 出版日期:2014-05-15 发布日期:2014-05-15
  • 基金资助:
    Study on the Mom-and-pop Storekeeper’s Behavior in Controlling Food Quality and Safety and Their Influencing Factors——Based on 132 Questionnaires From the Mom-and-pop Store in Dazhu County, Sichuan Province

Study on the Mom-and-pop Storekeeper’s Behavior in Controlling Food Quality and Safety and Their Influencing Factors——Based on 132 Questionnaires From the Mom-and-pop Store in Dazhu County, Sichuan Province

  • Received:2013-10-16 Revised:2013-10-30 Online:2014-05-15 Published:2014-05-15

摘要: 以计划行为理论为基础,引入了心理行为特征变量和外部环境变量,通过将索票索证、进货台账和清理行为作为食品安全得到控制的标志,同时考虑经营者特征及其资源禀赋情况,建立了基于夫妻店的食品质量安全控制行为分析框架,并以四川省大竹县132份夫妻店的调查问卷为样本进行实证检验。研究结果表明,行为目标、认知行为控制、同行影响、监管频率、消费者压力、年龄、家庭人口数、受教育程度、年盈利额都对夫妻店实施食品质量安全控制行为有显著影响。为进一步规范食品经营者安全控制行为,从创造良好环境,加强宣传引导,健全监管机制等方面提出了建议。

关键词: 麻疯树林, 麻疯树林

Abstract: Based on the theory of planned behavior, asking for the note and certification, purchase ledger and cleaning behavior as a sign, through the introduction of psychological variables and the external environment variables, considering the storekeeper characteristics and resource endowment,this paper set up the analysis frame of the mom-and-pop storekeeper’s behavior in controlling food quality and safety. Meanwhile, it took 132 questionnaires from Dazhu County, Sichuan Province as samples to carry out the empirical test. The results showed that, the behavior intention, perceived behavioral control, influence from peers, the frequency of supervision, pressure from consumer, age, household size, level of education, annual profit had significant influence to the controlling behavior. In order to further regulate the storekeeper’s behavior, it also put forward some suggestions that the government should create a good environment, strengthen the publicity and guidance and improve the regulatory mechanism.