中国农学通报 ›› 2009, Vol. 25 ›› Issue (4): 59-61.
• 食品 营养 检测 安全 • 上一篇 下一篇
王增利,樊 秦,梅雪莹
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摘要: 老字号食品企业目前正面临着来自体制、特色、销售意识等方面的压力,只有找到在现有体制下合理的改革发展方式,同时加大宣传力度及企业间相互协作,才能使老字号食品企业真正走出困境。
Abstract: Nowadays, traditional food enterprises are struggling under the heave pressures from system, products features and sales concept. Only when we establish a reasonable innovation & development mode and enforce the promotion strategy as well as the cooperation among enterprises, traditional food enterprises can walk out and come into being prosperous again.
王增利,樊 秦,梅雪莹. 老字号食品企业营销策略[J]. 中国农学通报, 2009, 25(4): 59-61.
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