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中国农学通报 ›› 2014, Vol. 30 ›› Issue (33): 308-312.doi: 10.11924/j.issn.1000-6850.2014-0752

• 三农研究 • 上一篇    下一篇

农产品供应链品牌体系创建与运营的信用管理机制及策略研究

王刚毅,李红梅,赵建,孙玉婷   

  1. 东北农业大学经济管理学院,山西省长治市气象局,东北农业大学经济管理学院,东北农业大学经济管理学院
  • 收稿日期:2014-03-19 修回日期:2014-03-19 接受日期:2014-07-01 出版日期:2015-01-08 发布日期:2015-01-08
  • 通讯作者: 王刚毅
  • 基金资助:
    由国家自然科学基金(71303040);教育部人文社科基金(13YJC790142);中国博士后研究基金(2013M540268)资助,是以上3个项目的阶段性研究成果。

Credit Management Mechanism and Strategic Analysis of Establishment and Operation of Agricultural Supply Chain Brand System

  • Received:2014-03-19 Revised:2014-03-19 Accepted:2014-07-01 Online:2015-01-08 Published:2015-01-08

摘要: 在对农产品供应链品牌体系创建与运营的系统认识、机理分析和影响因素分析基础上,运用推理演绎、系统分析、决策分析、创新思想等方法,分析、设计、梳理农产品供应链品牌体系创建与运营的常规流程,明确其过程中需要解决的关键问题,并提出相应针对性策略,为指导农产品供应链品牌体系创建与运营提供策略支撑。

关键词: 品种与环境互作, 品种与环境互作

Abstract: Based on brand awareness of the establishment and operation of agricultural supply chain system, mechanism analysis and impact factor analysis, the authors adopted deductive reasoning, systems analysis, decision analysis, innovative ideas and other methods, to analyze, design and sorting conventional process of the establishment and operation of the agricultural supply chain brands system, clarify key issues which need to be addressed in the process and propose specific strategies to guide the establishment and operation of agricultural supply chain brand system.