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中国农学通报 ›› 2022, Vol. 38 ›› Issue (17): 128-133.doi: 10.11924/j.issn.1000-6850.casb2021-0637

所属专题: 园艺

• 三农研究 • 上一篇    下一篇

宁化茶产业SWOT分析及其发展策略研究

刘新永1(), 池敏青1, 林国华1, 马求凤2, 伊泽文2, 李其生2   

  1. 1福建省农业科学院农业经济与科技信息研究所,福州 350003
    2宁化县农业农村局,福建三明 365400
  • 收稿日期:2021-06-29 修回日期:2021-08-24 出版日期:2022-06-15 发布日期:2022-07-08
  • 作者简介:刘新永,1979年出生,河南南阳人,副编审,硕士,主要从事农业科技期刊出版和农业科技推广、农业产业规划等工作。通信地址:350003 福建省福州市鼓楼区五四路247号 福建省农业科技学院农业经济与科技信息研究所,E-mail: 184420078@qq.com
  • 基金资助:
    福建省属公益类基本科研专项“创新农业科技推广内容和传播模式研究”(2021R11010024-5);福建省农业科学院“知识服务与科技评价”科技创新团队(CXTD2021042)

SWOT Analysis and Development Strategy of Tea Industry in Ninghua

LIU Xinyong1(), CHI Minqing1, LIN Guohua1, MA Qiufeng2, YI Zewen2, LI Qisheng2   

  1. 1Institute of Agricultural Economy and Science and Technology Information, Fujian Academy of Agricultural Sciences, Fuzhou 350003
    2Ninghua Agricultural and Rural Bureau, Sanming, Fujian 365400
  • Received:2021-06-29 Revised:2021-08-24 Online:2022-06-15 Published:2022-07-08

摘要:

宁化县是全国的产茶重点县,茶产业是宁化县的特色产业,目前存在着品牌影响力不强、企业竞争力弱、全产业链发展不均衡、三产融合程度不高的问题。本研究在调研宁化茶产业基本情况的基础上,采用SWOT分析法,总结宁化县的区位、政策、生态与文旅资源优势,分析茶产业发展存在的不足与劣势,建议通过建设标准化茶园、大力推广宁化特色茶品种、打造5条“森林康养+红色+客家”茶文旅融合路线、提升宁化茶品牌水平等措施,促进宁化茶产业转型升级。

关键词: 宁化县, 茶产业, SWOT分析, 标准化茶园, 智慧茶园, ‘孔坑茶’, 茶文旅融合

Abstract:

Ninghua County is a tea producing key area in China and the tea industry is the characteristic industry of the county. At present, there are some problems in the development of tea industry in Ninghua, such as inadequate brand influence, weak enterprise competitiveness, unbalanced development of the whole industrial chain, and low degree of industrial integration. Based on the investigation of the basic situation of tea industry in Ninghua, this study used the SWOT analysis method to summarize the advantages of location, policy, ecology and cultural tourism resources of Ninghua County, analyzed the disadvantages in the development of the county’s tea industry. It is suggested that through building standardized tea gardens, improving the characteristic tea varieties, making five ‘forest health + red tourism (revolutionary sites) + Hakka culture’ tea culture tourism integration routes and strengthening Ninghua tea brand, the county could promote the transformation and upgrading of its tea industry.

Key words: Ninghua County, tea industry, SWOT analysis, standardized tea garden, intelligent tea garden, ‘Kong Keng Tea’, integration of tea culture and tourism

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