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中国农学通报 ›› 2008, Vol. 24 ›› Issue (7): 520-522.

所属专题: 园艺

• 三农研究 • 上一篇    

六安瓜片品牌经营战略探讨

王 哲   

  • 收稿日期:2008-04-01 修回日期:2008-05-29 出版日期:2008-07-05 发布日期:2008-07-05

Lu’an Guapian of Brand Management Strategy

Wang zhe   

  • Received:2008-04-01 Revised:2008-05-29 Online:2008-07-05 Published:2008-07-05

摘要: 品牌化程度低是影响历史名茶—六安瓜片市场知名度和可持续发展的一大障碍。因此,必须在强化品牌意识的前提下,通过挖掘地方文化资源和扶持茶业龙头企业以加强其品牌整合能力等措施,来打造六安瓜片茶叶知名品牌,实现其生产规模与效益的统一、茶叶文化与经济的统一,做强做大六安瓜片茶产业,并最终使其走向国际市场。

关键词: 粮食安全, 粮食安全, 有害生物, 植物保护

Abstract: Brand is the impact of the low level of historical fomous tea -Lu’an Guapian risibikty and the sustainable development of a major obstacle.Therefore.We must strengthen the brand consciousness in under the premise of the Place Cultural resourcess by tapping into local tea cndustry and support leading enterprises to strengthen their ability to cntegrate brand and other measures. Lu’an GuaPian to create the level of cts well-know brand, and realize the scale of production and efficiency, tea culture industry. To strengthen and enlarge the tea industry of Lu’an GuaPian, and ultimately towards to the international maket.

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