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中国农学通报

中国农学通报 ›› 2012, Vol. 28 ›› Issue (3): 315-320.doi: 10.11924/j.issn.1000-6850.2011-2287

所属专题： 园艺； 农业地理

• 休闲农业 • 上一篇    

茶文化旅游模式研究及开发策略——以浙江顾渚村为例

宗敏丽 祁黄雄 吴健生 黄秀兰 冯喆   

  • 收稿日期:2011-08-08 修回日期:2011-10-13 出版日期:2012-01-25 发布日期:2012-01-25

The Study of Tea-Culture Tourism Model and Development Strategy ——A Case Study of Guzhu Village，Zhejiang Province

  • Received:2011-08-08 Revised:2011-10-13 Online:2012-01-25 Published:2012-01-25

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摘要：

在研究茶文化旅游特征及当今旅游模式的基础上，借鉴前人研究经验，提出茶文化旅游模式应综合考虑开发者利益、游客需求、当地资源特色和产品设计等要素，使其具有多种不同的组合方式，在应用中增强其能动性。因此茶文化旅游目的地选择模式时，需根据自身特点设计不同产品，确定开发方，满足不同的游客需求，以达到最大的生态效益、社会效益和经济效益。以顾渚村为例，通过实地考察、问卷调查等途径探讨其茶文化旅游模式，并提出相应发展建议。

关键词: 岷江源区, 岷江源区, 植被恢复, 植被演替

Abstract:

Based on the study of tea-culture tourism characteristics and the present tourism models, and also drawing on the experience of predecessors, the present paper put forward the view that the choice of the tea-culture tourism models should integrate the interests of developers with the needs of visitors. The characteristics of local resources and the design of product should also take into consideration. Different combinations could be tried to enhance the subjective initiative in the application. Therefore, in the choosing of tea-culture tourism models, as for the developers, need to design different types of products according to their own traits to meet customers’ demand. The present paper took Guzhu village as a case study, by means of field study and questionnaire survey and other approaches put forward the relevant recommendations for the development of tea-culture models.