关键词: 相关分析, 相关分析

Abstract: Online shopping of fresh vegetables as emerging consumption patterns to enhance the level of development of agricultural industrialization, has gradually become an important trend in people's daily consumption. This paper explores the relationship between the online store features the consumer's own characteristics, the characteristics of vegetables and consumers willingness to purchase behavior, based on logistic regression analysis. This paper obtains that online store features has a significant positive impact on the wishes of the consumer network share fresh vegetables. Vegetables characteristics and consumer characteristics of online shopping vegetables will not statistically significant. Through analysis, some good suggestions to the government, market management and network Store Business.