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中国农学通报 ›› 2017, Vol. 33 ›› Issue (7): 158-164.doi: 10.11924/j.issn.1000-6850.casb16120064

• 农业科技信息 • 上一篇    

消费者参与模式下的农产品透明供应链系统研究

张 驰,张晓东,王登位   

  1. 中国农业大学信息与电气工程学院,中国农业大学信息与电气工程学院,国家农业信息化工程技术研究中心
  • 收稿日期:2016-12-13 修回日期:2016-12-30 接受日期:2016-12-30 出版日期:2017-03-16 发布日期:2017-03-16
  • 通讯作者: 张晓东
  • 基金资助:
    北京市自然科学基金(重点项目)(4151001)

Transparent Supply Chain System of Agricultural Products Under Consumer Participation Mode

  • Received:2016-12-13 Revised:2016-12-30 Accepted:2016-12-30 Online:2017-03-16 Published:2017-03-16

摘要: 为解决消费者对优质农产品的信任问题,帮助优质农产品在同质化竞争中脱颖而出,本文对京郊11家从事特色农产品生产经营的企业进行了农产品供应链过程的深入调研与分析,提出并设计了一种消费者参与模式下的农产品透明供应链系统。通过建立带有时序特性的农产品供应链时空数据中心实现对离散农产品供应链过程信息的一致表达与快速检索;通过业务中心实现对农产品供应链过程的在线管理并支撑消费者多元化的交互需要;通过应用发布中心面向不同消费场景下的消费者提供实时透明与全程履历两种形式的参与式体验。系统在北京通州、顺义、密云、昌平、延庆、大兴等区开展应用,应用结果表明,系统在帮助生产者规范管理农产品供应链过程的同时通过参与式的消费体验让消费者真正了解优质农产品,对供需双方的信任建立与农产品的优质优价提供了很好的解决方案。

关键词: PLA膜, PLA膜, PE膜, 白玉菇子实体, 保鲜

Abstract: To improve consumers’trust in high-quality agricultural products and help agricultural products stand out in homogenization competition, this paper made an in-depth investigation of agricultural supply chain in 11 enterprises which engaged in the production of agricultural products in the suburbs of Beijing, and designed a transparent supply chain system for agricultural products under the mode of consumer participation. A data center with Spatial- Temporal- Attribute for agricultural products supply chain was established to realize the consistent expression and fast search for discrete information of agricultural supply chain. The business center was established to realize the online management for process of agricultural supply chain and support the diversified interactive needs from consumers. The application release center provided two modes named“real-time transparent”and“whole process”for consumers in different scenes to get a participatory experience of agricultural supply chain. The transparent supply chain system for agricultural products was put into service in Tongzhou, Shunyi, Miyun, Changping, Yanqing and Daxing district in Beijing. The application results showed that the system helped producers to standardize the management of agricultural supply chain, and also provided a participatory experience for consumers to understand high-quality agricultural products. In a word, the research results in this paper provided a good solution for trust establishment between producers and consumers and proposed a new way to realize high quality and favorable price of agricultural products.

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