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中国农学通报 ›› 2011, Vol. 27 ›› Issue (26): 311-316.

所属专题: 现代农业发展与乡村振兴

• 休闲农业 • 上一篇    

浙江休闲农业三类典型经营模式的比较分析

蔡碧凡   

  • 收稿日期:2011-05-04 修回日期:2011-07-03 出版日期:2011-10-15 发布日期:2011-10-15

A Comparative Analysis on Three Agritourism Management Typical Models in Zhejiang Province

  • Received:2011-05-04 Revised:2011-07-03 Online:2011-10-15 Published:2011-10-15

摘要:

本文在分析国内外休闲农业经营研究相关文献的基础上,通过典型调查、直接观察、深度访谈和比较分析等方法,选择经营模式分别是“股份合作制”模式、“个体农庄”模式、“五体联动”模式的3家典型浙江休闲农业实体进行比较分析,试图从实证的角度探讨经营主体、投融资方式、决策方式、分配机制和市场营销模式等的异同和优劣,并提出借鉴和启示,以供休闲农业经营者及政府相关部门参考。

关键词: 重庆, 重庆, 干旱, 遥感监测, MODIS, VSWI

Abstract:

Based on the analysis of the related literatures about agritourism management at home and abroad, this article adopts the research methods of the typical survey , direct observation ,In-depth interviewing and comparative analysis, selects three typical agritourism management models in Zhejiang province, which are “share cooperation ” model, “individual farm” model and “Five Units Combined” model, then analyzes comparatively the similarities and differences and pros and cons between the three models of business entities, investment financing , decision-making, distribution mechanism, marketing model and so on. Finally , the author puts forward many suggestions and references for agritourism managers and the relevant government departments.