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中国农学通报

中国农学通报 ›› 2012, Vol. 28 ›› Issue (5): 126-130.

所属专题： 现代农业发展与乡村振兴

• 农业传媒 • 上一篇    下一篇

农村受众在当前大众媒介中话语权现状及影响因素分析

王伟 陈晓慧   

  • 收稿日期:2011-08-17 修回日期:2011-09-30 出版日期:2012-02-15 发布日期:2012-02-15

Analysis on Status and Influenced Factors of Rural Audience's Discourse in Mass Media

  • Received:2011-08-17 Revised:2011-09-30 Online:2012-02-15 Published:2012-02-15

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摘要：

为探索农村受众在当前大众媒介中话语权现状、影响因素。以东北地区农村受众为研究对象，通过对其发放问卷进行抽样调查的形式，从农村受众对媒体的信任度、运用媒介话语权的能力和媒介话语权意识方面进行分析。研究表明，农村受众在当前大众媒介中尚处于话语权缺失的状态，农村受众对媒体的信任度、运用媒介话语权的能力、媒介话语意识是主要影响因素。研究发现农村受众的媒介话语权需整体提升。

关键词: 水产养殖, 水产养殖, 专家系统, 数据库管理系统, 知识库

Abstract:

The article takes the northeast area rural audiences as the research objects and analyses the media credibility, the ability of using media discourse and media discourse consciousness of rural audiences, through the way of questionnaire, in order to explore the status and influence factors of rural audiences' media discourse in the mass media. Research shows that the rural audiences is still in the lack of discourse in the face of the mass media. Rural audiences' media credibility, the ability of using media discourse and media discourse consciousness are the main influence factors. Research also shows that the media discourse of rural audiences need to promote.