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中国农学通报 ›› 2012, Vol. 28 ›› Issue (12): 252-256.doi: 10.11924/j.issn.1000-6850.2011-3710

• 食品 营养 检测 安全 • 上一篇    下一篇

可追溯性生鲜果品的电子商务营销模式分析

侯熙格   

  • 收稿日期:2011-12-09 修回日期:2011-12-21 出版日期:2012-04-25 发布日期:2012-04-25
  • 基金资助:

    上海市大学生创新活动计划项目“上海市生鲜果品可追溯体系研究——基于消费者和生产供应商的实证分析”

An Analysis on E-Business Marketing Model of Traceable Fresh Fruits

  • Received:2011-12-09 Revised:2011-12-21 Online:2012-04-25 Published:2012-04-25

PDF (PC)

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摘要：

随着信息技术的不断发展，网络影响人的生活越来越大，电子商务应运而生。本文通过分析可追溯性生鲜果品发展的潜力和电子商务在生鲜果品营销中的应用现状，将传统营销模式与电子商务模式进行比较，提出了做好可追溯性生鲜果品电子商务营销模式的策略。

关键词: GM(1, GM(1, 1)模型, 云南, 林业产业, 预测

Abstract:

with the development of information technology, internet plays a more and more important role in our lives, so does the E-commerce. This paper analyzes the potential development of the traceable fresh fruits and the current situation of E—commerce in fresh fruits marketing. And, on the above mentioned analysis, this paper makes a comparison between the traditional marketing model and the E—commerce model, and thus proposes strategies that benefit the traceable fresh fruits E—commerce marketing.