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中国农学通报 ›› 2014, Vol. 30 ›› Issue (20): 57-62.doi: 10.11924/j.issn.1000-6850.2013-2926

所属专题: 水产渔业

• 农村产业结构与区域经济 • 上一篇    下一篇

水产品质量安全支付意愿影响因素分析——以上海市消费者为例

袁暄懿 车斌   

  • 收稿日期:2013-11-08 修回日期:2013-11-20 出版日期:2014-07-15 发布日期:2014-07-15
  • 基金资助:
    上海市教委科研创新项目(12ZS139)。

The Factor Analysis to the Willingness to Pay of Quality and Safety Aquatic Products: as An Example of Shanghai Consumers

  • Received:2013-11-08 Revised:2013-11-20 Online:2014-07-15 Published:2014-07-15

摘要: 为研究消费者对水产品质量安全支付意愿的影响因素,通过对上海市消费者问卷调查数据,利用SPSS统计分析软件对消费者安全水产品支付意愿进行回归分析。结果显示:消费者的家庭月收入水平、每月在农产品上的花费、水产品的鲜活程度、质量安全以及性别因素对消费者的质量安全支付意愿有较大影响,并在此基础上提出相关建议:加大对水产品质量安全的宣传及推广;增加对认证水产品的补贴;健全质量安全保障体系。

关键词: 扫描电镜, 扫描电镜

Abstract: For the study of the influence factors of consumer willingness to pay for aquatic products quality and safety. Accorded to the Shanghai consumer’s questionnaire survey data, used SPSS statistical analysis software safety of aquatic products for the consumer’s willingness to pay for the regression analysis, the result showed: the consumers' family income level, monthly spending on agricultural products, aquatic products fresh degree, the quality and safety, and gender factors on the quality and safety of consumers has a great influence on willingness to pay, and putted forward related suggestions: increase of aquatic products quality safety knowledge propaganda and popularization; increase subsidies for certification of aquatic products; strengthen the supervision and punishment of aquatic products; set up a corresponding organization communication mechanism, give full play to the enthusiasm of the social from all walks of life to maintain the quality and safety of aquatic products.