Abstract:

There are divided into two kinds :practical and impractical in Folk Arts and Crafts. “Enterprise+Farmer” mode can solve problems of inefficiencies in mass production and poor marketing channels in the industrial development of practical folk arts and crafts.(such as straw products.)This article drew a conclusion by establishing repeating game models that if producers compose production alliance,(such as Cooperative) ,or their productions bring more benefits to enterprises, or they choose better reputation and larger scale enterprises as cooperative partners, enterprise compliance rate will increase. Base on the above-mentioned conclusions ,it analyzes Suihua“Enterprise+Farmer”modes and put forward some suggestions from perfecting the organization mode,supporting from thegovernment to enterprise, industry reputation maintenance and brand building,etc.