Abstract:

This article analyzed the economics characteristics of cut flowers industry and described the development and change during the "eleventh five-year plan", based on micro-economical theory, with five angles including the demand, supply, producer behavior, consumer behavior and market structure, combined with the data about cut flowers industry of our country in the past ten years. Finally the paper put forward some suggestions that China must Enhance resources concentration, and vigorously promote industrialization of the flower; Deepen to research the market of the flower, and actively guide and develop the flower consumption markets both at home and abroad; Pay attention to invest in factor markets, to raise the core competitiveness of the cut flower industry; Key to improve the flower quality, and gradually increase the export capacity of the flowers in China.