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Chinese Agricultural Science Bulletin ›› 2013, Vol. 29 ›› Issue (2): 70-75.doi: 10.11924/j.issn.1000-6850.2012-1016

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Research on Channel Expansion of Urban Agricultural Market in Shanghai

  

  • Received:2012-03-21 Revised:2012-05-22 Online:2013-01-15 Published:2013-01-15

Abstract: The paper aimed to study how to expand the channels of the modern market circulation of agricultural products in Shanghai. The paper described the present situation of modern agricultural product market logistics organization in Shanghai from the perspective of agricultural products marketing organization, wholesale market, distribution center, logistics enterprises, logistics transportation and so on, pointed out the main problem of the agricultural products logistics in Shanghai such as marketing enterprises small in scale, lack of standardized operation ability, lack of large-scale third party agricultural products logistics enterprises, relatively backward technology in cold chain and preservation, low level of organization degree, lack of professional farmer cooperative marketing organization and so on, and finally proposed the comprehensive countermeasures about the development of modern agricultural product market circulation channels which develop new agricultural products logistics reasonably, develop professional cooperative organization logistics, cultivated the third party logistics enterprise, gave aid to agricultural products logistics, strengthened the supply chain management of agricultural products logistics, and improved management personnel quality of agricultural logistics enterprise and so on, for the government and agricultural circulation enterprise decision reference.