Abstract:

According to the first hand information obtained from questionnaire survey and interview survey over farmers, firstly, the influencing factors of the agriculture-related management information demand of farmers are analyzed, including education background, development level, management scale, information cost, gender difference, etc.; secondly, the characteristics and orientation of the agriculture-related information demand of farmers from the aspects of information literacy, information-seeking competence, information type, service satisfaction, acquisition channel, etc. are analyzed; finally, the paper believes that the agriculture-related information resources shall fit in with the agriculture industrialization level and it is necessary to establish an information service system suiting the needs of farmers, intensify the efforts to develop agriculture-related information resources, strengthen the information technology training for farmers, fully promote the new rural informatization construction and narrow the rural information gaps, thereby providing reliable guarantee for the improvement of agricultural industrial structure.