Abstract:

Abstract: Research of farm produce brand takes more and more attentions today along with the rapid competition in the produce market. The outstanding problem of produce brand existence will be analyzed based on communication theory in the research. It is from the angle of the present situation and necessity of produce in China, and including the difficulty, arrangement, idea and strategies in propagating brand. To these issues, the marketing strategies of advertising, public relations, internet promotion, experiencing on the spot promotion and terminal promotion will be raised in the research.