关键词: 分析, 分析

Abstract: With the rapid development of leisure agriculture in Mentougou District of Beijing since 2000, the study aims to clarify the factors affecting the leisure agriculture visitor satisfaction, understand the real needs of tourists, determine target population and identify development strategy for promoting leisure agriculture. Through using the principal component analysis method to analyze visitor satisfaction in Mentougou District of Beijing, the author built tourist satisfaction evaluation index system composed by 13 indicators. The results showed that the overall score of visitor satisfaction was 5.89, the top five were the natural resources, air quality, transportation, infrastructure and original land scape maintenance; ranked the lowest was dining flavor, followed by four scores from low to high respectively for participatory projects, service providers attitude, health conditions and visitor information learned channel. Based on the evaluation results, the author proposes countermeasures and suggestions like highlighting Mentougou farmhouse catering features, rich park activities, improving the park service levels, perfecting the park sanitation and increasing brand awareness and promotion.