Abstract: In order to ascertain the development strategy for Chinese giant salamander (Andrias davidianus) industry in Zhangjiajie City, the internal conditions and external circumstances of Chinese giant salamander industry in Zhangjiajie City were analyzed systematically by SWOT analysis, and the basic model on the development strategy was set up. After four strategies were discriminated and discussed detailed, it was selected as the development strategy that SO strategy was main and WT strategy was supplemented, because its strength(S) was more than weakness in internal conditions, its opportunity(O) was more than its threat(T) in external circumstances and weakness and threat must been valued. The implementation ways of development strategy were explored, they were thought the feasible implement approaches that resource protection of Chinese giant salamander was strengthened, standardized mass production was advanced, industrial chain was stretched, related industries were advanced, brand strategy was implemented and service system was improved. It can provide reference for strategy decision and planning for Chinese giant salamander industry in Zhangjiajie City.