Abstract: Abstract: In order to study Shanghai aquatic product`s consumption demand and measure contribution of different influential factors, according to data of urban household aquatic consumption per head, urban households per capita disposable income, urbanization level, aquatic product price index, succedaneum price index and consumer price index, make Shanghai aquatic products consumption data regression analysis with application of Eviews software. Then establish Shanghai aquatic products consumption demand mode which include urban households per capita disposable income, consumer price index and total population etc influential factors. Besides, by building urban households per capita disposable income mode, consumer price index mode and total population mode, We can make forecast on Shanghai aquatic products consumption by forecasting this three influential factors. Finally, make a conclusion that it is necessary that increase household per capita disposable income, control consumer price index, develop aquatic processing industry, strengthen building material flow system and reinforce quality control of aquatic product market in order to increase Shanghai aquatic product`s consumption demand and promote Shanghai aquatic industry developing persistently and steadily.