Abstract: Regional public brand building of agricultural products is a kind of effective way to optimize and adjust agricultural structure, and to improve the quality and safety of agricultural products and market competitiveness. The regional public brand building in Hangzhou has achieved some success, but also showed many deficiencies. The situation of regional public brand building in Hangzhou was analyzed in this article, and the problems were summarized. Many countermeasures and suggestions were also promoted as the references of modern agriculture development in Hangzhou.