Welcome to Chinese Agricultural Science Bulletin,

Chinese Agricultural Science Bulletin ›› 2014, Vol. 30 ›› Issue (20): 57-62.doi: 10.11924/j.issn.1000-6850.2013-2926

Special Issue: 水产渔业

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The Factor Analysis to the Willingness to Pay of Quality and Safety Aquatic Products: as An Example of Shanghai Consumers

  

  • Received:2013-11-08 Revised:2013-11-20 Online:2014-07-15 Published:2014-07-15

Abstract: For the study of the influence factors of consumer willingness to pay for aquatic products quality and safety. Accorded to the Shanghai consumer’s questionnaire survey data, used SPSS statistical analysis software safety of aquatic products for the consumer’s willingness to pay for the regression analysis, the result showed: the consumers' family income level, monthly spending on agricultural products, aquatic products fresh degree, the quality and safety, and gender factors on the quality and safety of consumers has a great influence on willingness to pay, and putted forward related suggestions: increase of aquatic products quality safety knowledge propaganda and popularization; increase subsidies for certification of aquatic products; strengthen the supervision and punishment of aquatic products; set up a corresponding organization communication mechanism, give full play to the enthusiasm of the social from all walks of life to maintain the quality and safety of aquatic products.