Abstract: With the success of Heilongjiang Rural Microfinance, there arise a series of problems, the serious problem is that rural financial institutions can't satisfy farmers growing demand for credit. Currently, how to alleviate this problem effectively becomes an important work in rural finance. So, it is very essential to choose a representative area to conduct research in terms of reality. In this paper, we conduct research and survey on 270 farmers in the new station town, Heilongjiang Province, and employ the Logistic model in SPSS to analyze the factors influencing the demand of microfinance of Heilongjiang farmers, the analysis results indicate that among the factors, the number of family, education level, the cultivated land of farm households, consumer expenditure and the presence or absence of collateral take important position. Therefore, when rural financial institutions excavate the potential farmers’ demand and create innovation credit products, it should improve the correct understanding of microfinance for farmers and the current rural financial environment , provide suitable space for microfinance development.