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Chinese Agricultural Science Bulletin ›› 2014, Vol. 30 ›› Issue (33): 308-312.doi: 10.11924/j.issn.1000-6850.2014-0752

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Credit Management Mechanism and Strategic Analysis of Establishment and Operation of Agricultural Supply Chain Brand System

  

  • Received:2014-03-19 Revised:2014-03-19 Accepted:2014-07-01 Online:2015-01-08 Published:2015-01-08

Abstract: Based on brand awareness of the establishment and operation of agricultural supply chain system, mechanism analysis and impact factor analysis, the authors adopted deductive reasoning, systems analysis, decision analysis, innovative ideas and other methods, to analyze, design and sorting conventional process of the establishment and operation of the agricultural supply chain brands system, clarify key issues which need to be addressed in the process and propose specific strategies to guide the establishment and operation of agricultural supply chain brand system.