Farmers’ Risk Preference Affecting the Application of Green Rice Production Technology:Based on the Theoretical Analysis of Farmers’ Production Model

doi:10.11924/j.issn.1000-6850.casb16020046

Abstract

Abstract: To explain the influencing mechanism of farmers’ risk preference on the application of green rice production technology, theoretical production basis including farmers’ rational behavior and risk preference theory was explained. Then the risk origin of the application of green rice production technology was analyzed based on farmers’ production theory. The results showed that the risks of green rice production came from comparative benefit, control of plant disease and pest and green certification. Finally, it was concluded that farmers’ risk preference could influence the decision on green rice production. Risk seekers were more inclined to produce green rice than risk neutral and risk averter.

CLC Number:

F304

Zhang Lijin,Wang Linping and Cai Liangmei. Farmers’ Risk Preference Affecting the Application of Green Rice Production Technology:Based on the Theoretical Analysis of Farmers’ Production Model[J]. Chinese Agricultural Science Bulletin, 2016, 32(32): 188-192.

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