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Chinese Agricultural Science Bulletin ›› 2017, Vol. 33 ›› Issue (7): 158-164.doi: 10.11924/j.issn.1000-6850.casb16120064

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Transparent Supply Chain System of Agricultural Products Under Consumer Participation Mode

  

  • Received:2016-12-13 Revised:2016-12-30 Accepted:2016-12-30 Online:2017-03-16 Published:2017-03-16

Abstract: To improve consumers’trust in high-quality agricultural products and help agricultural products stand out in homogenization competition, this paper made an in-depth investigation of agricultural supply chain in 11 enterprises which engaged in the production of agricultural products in the suburbs of Beijing, and designed a transparent supply chain system for agricultural products under the mode of consumer participation. A data center with Spatial- Temporal- Attribute for agricultural products supply chain was established to realize the consistent expression and fast search for discrete information of agricultural supply chain. The business center was established to realize the online management for process of agricultural supply chain and support the diversified interactive needs from consumers. The application release center provided two modes named“real-time transparent”and“whole process”for consumers in different scenes to get a participatory experience of agricultural supply chain. The transparent supply chain system for agricultural products was put into service in Tongzhou, Shunyi, Miyun, Changping, Yanqing and Daxing district in Beijing. The application results showed that the system helped producers to standardize the management of agricultural supply chain, and also provided a participatory experience for consumers to understand high-quality agricultural products. In a word, the research results in this paper provided a good solution for trust establishment between producers and consumers and proposed a new way to realize high quality and favorable price of agricultural products.

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