Abstract:

To understand the satisfaction degree of farmers’ with professional cooperatives in Huairou District of Beijing and the influencing factors on the satisfaction, taking ACSI model, a satisfaction model of the cooperative members was constructed. From four aspects of cooperative image, cooperative management mechanism, cooperative service and members’ benefits, the study explores the members’ satisfaction with the cooperative. The results show that the above four indicators are positively related to the members’ satisfaction with the cooperatives. The study also puts forward corresponding suggestions from various perspectives such as the injection of social capital and the guidance by government policies, in order to effectively improve members’ satisfaction with the cooperative, which will not only enable the cooperative to operate in a healthy and sustainable way, but also achieve the ultimate goal of increasing farmers’ income.

Key words: farmers’ professional cooperative, satisfaction, ACSI model, Huairou District in Beijing