Welcome to Chinese Agricultural Science Bulletin,

Chinese Agricultural Science Bulletin ›› 2009, Vol. 25 ›› Issue (4): 59-61.

• 食品科学 • Previous Articles     Next Articles

The Marketing Strategies of Old Brand Food Enterprises

  

  • Received:2008-07-24 Revised:2008-10-21 Online:2009-02-20 Published:2009-02-20

Abstract: Nowadays, traditional food enterprises are struggling under the heave pressures from system, products features and sales concept. Only when we establish a reasonable innovation & development mode and enforce the promotion strategy as well as the cooperation among enterprises, traditional food enterprises can walk out and come into being prosperous again.