Abstract:

Depended on specific agricultural production resources of Xinjiang, producing characteristic agro-products and marketing them is the most significant way to realize the conversion of special advantage resources, turning traditional agriculture into modem agriculture and increasing peasant income. Based on the SWOT analysis, the paper analyses the strengths, the weaknesses, the opportunities and the threats of the marketing environment of characteristic agro-products of Xinjiang. The favorable and unfavorable factors taken together, the paper puts forward countermeasures such as Xinjiang should seize the opportunity of Aid to Xinjiang and location advantages to open up domestic and international market, strengthen the brand construction, cultural marketing and green marketing, enhance the construction of information, improve enterprises’ ability of agro-products processing, improve the quality and safety of agro-products and strengthen the standardized production and the authentication etc.