Abstract:

Leisure agriculture plays an important role on the cities sustainable development. The main reason which restrict the development of leisure agriculture such as management extensive due to lack of variety leisure design; lacking individual characteristics which was hard to adapt to the market personal need, the backward of marketing idea which lead to inadequate of all directional element instilled; thrift and frugality traditional values restricted leisure consumption. In order to promote leisure agriculture attraction fully and stimulating demand, the following measures should be taken, such as to design different zone for leisure; develop the special items and innovation of marketing modes to strengthen elements investment and improve consume level, create cultural imagery to realize ecological value and so on.