Abstract:

The foreign and domestic development statuses of discipline were reviewed in this paper, such as development trend of digital media and communication for foreign, institute development and technology progress of media and communication for domestic. Some development situations of Guangdong agricultural media and communication were analyzed, such as digital media, agricultural sci & tech communicating and extension, theories level and basic service, etc. Based on the demand analysis of the agricultural media communication discipline construction and development, the development strategy planning of this discipline was formulated, such as guiding ideologies, construction rules, research planning, development target and prior strategy, etc. Some strategy guiding and theoretical supporting about the strategy planning of scientific development Guangdong agricultural media and communication discipline in the future was provided.