Abstract:

In order to improve the efficiency of the government guidance in agricultural market information, the docking evaluation model should be established. In this study, based on the role of the government in the production and marketing docking, we built the evaluation index system, including 3 primary index and 11 secondary indexes, with Analytic Hierarchy Process (AHP). Mean while, the model for the effect evaluation of production and marketing docking are established by using weighted average method. In the empirical study part, we simulated three authorities for agricultural products management to test the established model. The results show that the model have a good outcome in the effect evaluation of production and marketing docking, and the sorting result can also be drawn by the evaluation values.