Abstract:

The article takes the northeast area rural audiences as the research objects and analyses the media credibility, the ability of using media discourse and media discourse consciousness of rural audiences, through the way of questionnaire, in order to explore the status and influence factors of rural audiences' media discourse in the mass media. Research shows that the rural audiences is still in the lack of discourse in the face of the mass media. Rural audiences' media credibility, the ability of using media discourse and media discourse consciousness are the main influence factors. Research also shows that the media discourse of rural audiences need to promote.