Abstract:

Optimizing rural human settlement to improve households’ life quality and balancing urban and rural development are important parts of new rural communities’ construction. Based on field investigation in Gonglian village, this article discussed how to improve Human Settlement Environment construction under the institution constraints.Under the collective co-operating system, Gonglian village has advantages in financing, restraining behaviors of farmers, improving infrastructure and promoting social undertakings. But there are also many difficulties. This article introduced 4 optimum paths. First, encouraging institutional innovation and improving human settlement construction pattern. Second, optimizing village layout and regularizing dwelling behavior. Third, carrying out village renovation and leading living behaviors of farmers. Forth, total marketing to improve rural human settlement.