Abstract: Based on the integrated definition of oolong tea consumer brand loyalty, the conceptual model about the impact of three dimensions of oolong tea consumers experience on two dimensions of brand loyalty was built and it was tested by surveying oolong tea consumers in Fuzhou. Studies have shown that effects of oolong tea service experience and related experience on attitude loyalty and behavior loyalty was significant. The effect of oolong tea brand experience on attitude loyalty was significant, but it was no significant on behavior loyalty.