Abstract: Rural market has not been regionally restrictive, and it is a representative of both consumption capacity and level. Consumptive needs in countryside are in great agreement in market, and commercialization has been improved. Peasants’ increasing consumption leads to more and more highlights in consumptive markets. Therefore, country market bears the similar traits with city market. In order to develop country market, an enterprise is expected to adopt a policy of individual specialty in overall spreading by concretely implementing the following five unities: the unity between central and local media; the unity between business and commonweal advertisements; the unity between medium promotion and sale for public praise; the unity between set and mobile media; the unity between advertisements both in the air and on the ground.