Abstract: Rural informatization is a complex and systemic engineering, which deals with a lot of participation roles. In this article we suggest three main roles（the government, enterprise and the peasant household） in rural informatization product market, and on this basis we mainly study two kinds of roles: the enterprise and the peasant household, and we mainly analysis the games between the enterprise and the peasant household in order to get some results from the analysis. We think that the key factor is to reduce the information asymmetry in rural informatization market, from which we can make the price of informatization products at a reasonable level.