Abstract: Brand is the impact of the low level of historical fomous tea -Lu’an Guapian risibikty and the sustainable development of a major obstacle.Therefore.We must strengthen the brand consciousness in under the premise of the Place Cultural resourcess by tapping into local tea cndustry and support leading enterprises to strengthen their ability to cntegrate brand and other measures. Lu’an GuaPian to create the level of cts well-know brand, and realize the scale of production and efficiency, tea culture industry. To strengthen and enlarge the tea industry of Lu’an GuaPian, and ultimately towards to the international maket.