Abstract:

The cause of information poverty in rural areas is one of important prerequisites to solve it. Farmers are the most important main for information demand in rural areas, and their informationliteracy directly impact on the cognitivation and expression of their information demand. By questionnaire survey and statistical analysis, the informationliteracy, including information awareness and information capacity, of 564 farmers in Hebei province were surveyed to analyze the cause of rural information poverty from information demand. The purpose of the paper is to provide the reference for the solution of information poverty in rural areas.