Abstract:

This paper uses SPSS13.0 to make Logistic regression into the survey data of 350 questionnaires of agricultural insurance in Fujian, empirically analyzes factors that affect the farmers’ decision-making in agricultural insurance in Fujian. The results show that four variables including the level of annual income, the proportion of agricultural income, the size of land, the extent of understanding of agricultural insurance significantly affected farmers’ decision to buy agricultural insurance, the other 8 variables including cost-effective in grain, the risk type of planting and breeding, damage extent have little effect on farmers’ purchasing decision in agricultural insurance. At the same time, the survey analysis also comes to another conclusion: farmers with higher total household income often have low demand for agricultural insurance because of the low proportion of farm income, however, farmers with high proportion of agricultural income can not afford to buy agricultural insurance because of lower household total income. Thus, to promote sustained, stable and healthy development in agricultural insurance in Fujian, on one hand it needs to stimulate farmers’ demand for agricultural insurance, on the other hand, it must also increase their purchasing power.