Abstract:

Geographical symbol brand plays an important role in the development of the area feature agriculture. However, the phenomenon of the common existing geographical symbol brands which have the same quality has greatly reduced the promotion function. This article put forward the thinking of this problem that was under the guidance of strategy league, the geographical symbol brands having the same quality formed an alliance to obtain the complementary of advantages. Finally the winning of two sides could be achieved and the gather and stretch of the industry could be pushed. Base on the above, taking Fujian while tea as an example, the suggestion on geographical symbol brand league was provided. The related problems of the geographical symbol brand league were also discussed.