Abstract:

On the basis of intercept investigation of Zhengzhou urban agriculture area, the results suggested that the main reason such as lack of leisure agriculture products, backward of hardware facilities, inadequate of management mechanism and the backward of leisure consumption idea, which restraint consumption effects improving of urban agriculture. In order to promote urban agriculture consumption effects fully, the following measures should be taken, such as develop the special products and innovation of marketing modes, strengthen infrastructure and realize ecological value, further efforts to instill relevant elements and improve service quality, reconsidering leisure idea and stimulating demand.