关键词: 马氏珠母贝, 马氏珠母贝, 术前处理, 成活率, 留核率, 珍珠质量

Abstract: In recent years, with the prominent of agricultural product safety issues and too long circulation, it leads to benefits loss of farmers and consumers become increasingly serious. More and more people begin to pay close attention to this new agricultural development model, which combine consumer and producer interests with the new field of agricultural product safety ,it calls Community Supported Agriculture (CSA). This paper based on empirically investigates about Lanzhou City citizens, using the method of descriptive statistical analysis, systematically analyzed selection wills of choosing CSA patterns. The results showed that, age, job occupation, the degree of education, income level, the understanding of the safety agricultural food products and the cognition of the CSA model significantly affected the choice of CSA mode. Through differences of intentions, the paper also predicted the target customer groups for the CSA model in Lanzhou and forecasted the feasibility of introducing this future agricultural marketing model.