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中国农学通报 ›› 2026, Vol. 42 ›› Issue (14): 210-218.doi: 10.11924/j.issn.1000-6850.casb2025-0862

• 三农研究 • 上一篇    

中国蔓越莓产业发展及其国际竞争力评价分析

宋丽娟1(), 田文瑶1, 叶万军2   

  1. 1 黑龙江科技大学管理学院, 哈尔滨 150022
    2 黑龙江省农业科学院, 哈尔滨 150069
  • 收稿日期:2025-10-09 修回日期:2026-03-25 出版日期:2026-07-25 发布日期:2026-07-24
  • 作者简介:

    宋丽娟,女,1982年出生,内蒙古赤峰人,副教授,博士,研究方向为农业产业经济。通信地址:150022 黑龙江省哈尔滨市松北区浦源路2468号 黑龙江科技大学,E-mail:

  • 基金资助:
    黑龙江省省属本科高校基本科研业务费项目“煤矸石重构土壤环境下蔓越莓高效种植技术研究”(2025-KYYWF-ZR0641); 黑龙江省经济社会发展重点课题“佳木斯湿地生态保护补偿与区域经济协同发展研究”(25150); 黑龙江科技大学博士后科研启动基金项目“黑龙江省农村一二三产业融合发展政策研究”(2025BSH03)

Cranberry Industry Development in China and Analysis of Its International Competitiveness

SONG Lijuan1(), TIAN Wenyao1, YE Wanjun2   

  1. 1 School of Management, Heilongjiang University of Science and Technology, Harbin 150022
    2 Heilongjiang Academy of Agricultural Sciences, Harbin 150069
  • Received:2025-10-09 Revised:2026-03-25 Published:2026-07-25 Online:2026-07-24

摘要:

为明确中国蔓越莓产业发展态势与国际竞争地位,进而针对性提升其国际竞争力,从生产规模、产业结构、单产水平、政策环境及发展瓶颈等维度深入剖析中国蔓越莓产业现状,同时选取国际市场占有率、贸易竞争力指数、出口价格指数、显示性比较优势指数等评价指标,借助熵值法确定各指标权重,进而对中国蔓越莓的国际竞争力进行综合评价。结果表明:与世界主要蔓越莓出口国相比,中国蔓越莓的国际竞争力相对较弱,但其出口价格指数明显高于这些国家,蔓越莓出口质量具备相对优势。基于此,从规模扩张、技术创新、人才培育、市场开拓等方面提出相关对策和建议,为提升中国蔓越莓产业国际竞争力提供参考。

关键词: 蔓越莓, 国际竞争力, 进出口贸易, 产业发展, 熵值法

Abstract:

The study aims to clarify the development trend and international competitive position of cranberry industry in China, and further realize the targeted improvement of its international competitiveness. The development status of China's cranberry industry was deeply analyzed from the aspects of production scale, industrial structure, yield level, policy environment, and development bottlenecks. Meanwhile, the international market share, trade competitiveness index, export price index, display comparative advantage index and other evaluation indexes were adopted to evaluate the international competitiveness of cranberry industry in China using the entropy method. The results show that: compared with the world's major cranberry exporting countries, the international competitiveness of cranberry industry in China is relatively weak, but its export price index is significantly higher than that of these countries, and the export quality has a comparative advantage. Based on this, relevant countermeasures and suggestions are put forward from aspects of scale expansion, technological innovation, talent training, and market development, so as to provide a reference for improving the international competitiveness of China's cranberry industry.

Key words: cranberry, international competitiveness, import and export trade, industrial development, entropy method

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