Abstract:

Based on the analysis of the related literatures about agritourism management at home and abroad, this article adopts the research methods of the typical survey , direct observation ,In-depth interviewing and comparative analysis, selects three typical agritourism management models in Zhejiang province, which are “share cooperation ” model, “individual farm” model and “Five Units Combined” model, then analyzes comparatively the similarities and differences and pros and cons between the three models of business entities, investment financing , decision-making, distribution mechanism, marketing model and so on. Finally , the author puts forward many suggestions and references for agritourism managers and the relevant government departments.