Abstract:

In order to understand the characteristics of rural residents' consumption structure in Yunnan province, with the economic data ranging from 2000 to 2010, applying descriptive statistic analysis, time series analysis, marginal propensity to consume and income elasticity analysis based on ELES model, the characteristics of rural residents' consumption structure in Yunnan province was studied on empirically. The results showed that the level of rural residents' consumption in Yunnan province was still low compared with the national, although the level was improved significantly from 2000 to 2010. A higher proportion of food expenditure was shown in the distinctive characteristics of consumption structure. Marginal propensity to consume analysis showed that the consumption of rural residents have a high propensity to consume food, medical care and living under the influence of income. The elastic analysis showed that the necessities for Yunnan rural residents were food and medical care, other consumer goods are luxury goods. Yunnan rural residents' consumption structure is irrational.