Construction and Application of Happiness Measuring Model for Peasants in Tourist Destination——Comparative Analysis of Rural Tourist Communities in Taining Danxia World’s Heritage Area

doi:10.11924/j.issn.1000-6850.2012-2002

Abstract

Abstract: Based on possible tourism impacts on rural communities, measurement model for happiness index of peasant in tourism destination was constructed in democratic power, economic, social-cultural, environmental aspects. With in-depth interview, questionnaires survey, and SPSS statistical tools for quantitative analysis, an empirical and comparative analysis was given for two villages of Taining National Scenic District, which is also world natural heritage. Research found that villagers’happiness index in Xiafang was 87 points while that of Zaixia’s villagers was only 64 points, which meant the more community participated, the higher happiness index villagers got; old villagers and women villagers got the most significant contribution to happiness index from tourism development; democratic power is the fundamental factor for villager’s happiness by directly influencing their economic benefits gotten from tourism development, economic benefit most closely related to villagers’happiness，social cultural and environmental factors gave limited influence on happiness. Research showed the coordinated development of tourism and rural community necessitates reasonable tourism policy should conclude evaluation system of peasant’s happiness in tourist destination.

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