Abstract: Based on consumer survey data in Fuzhou, the use of bi-logarithm model analysis affecting factors of Fujian oolong tea regional brand loyalty. Studies have shown that the sensory quality of Fujian oolong tea, popularity, drinking age and income level had very significant positive effects to Fujian oolong tea regional brand loyalty, but price, convenience, cultural environment had not a significant impact. And on this basis, some appropriate proposals were put forward.