Abstract: China is a nation with a large number of agriculture production, rural areas and farmers, which play a very important role in the building of a modern and well-off country. Our party and government has been a high value on it and start the strategy of new rural construction. The key element, however, to improve rural productivity is to enhance farmers’ quality (investment on human capital) from international experience, in which education, especially higher education is the only means. Provincial university is the main undertaker of mass higher education and the development of local economy and society. So provincial university shall accelerate the reform of education and teaching and innovate the management mechanism to provide human capital, science research and development in rural area. More important, it shall seek chance to solve dilemmas in new rural construction and develop with a bi-win result.